Saturday, January 24, 2009
Cross Marketing, Part One
Swubird of Swubird's Nest asked me in his comments recently if I used my father's life stories in my writing. And Jim of The Truth About Lies had a recent post about inspiration and getting ideas. John Scalia in his book You're not fooling anyone when you take your laptop to a coffee shop mentions how most writers must do more than fiction writing to make a living. Helen Ginger of Straight From Hel had as a guest blogger Joan Upton Hall in a post about trademarks. My friend Kathy McIntosh of Well Placed Words often posts about her editing and has done so in her most recent post Word Use Watch.
Finally, my article The Sideline Syndrome is published in the January edition of Treasure Valley Family Magazine and in February my article Fit-For-Teens Gyms is coming out in Treasure Valley Teen.com.
So what do two photos, several different blogs and two articles from a fiction writer have to do with cross marketing? Plenty. As the photos above illustrate, the same thing can change a great deal from moment to moment, yet still be the same. This can be said of writing that is cross-marketing.
The answer to Swu's question is a yelled "Yes!" Dad is a character and a subject of non-fiction articles. He's an inspiration for myriad things, not just writing, and a deep well of where I get ideas. I'm an exercise instructor as my "other" job and now often sell articles on fitness, as well as using my knowledge in my fiction. Selling the articles promotes my exercise biz and also helps establish a trademark or "known" name as a writer. I try, whenever possible, to do as Kathy does so well, and provide "cross-content" in my blog and fiction and articles.
Around it goes, use and re-use and re-cycle, one aspect feeding into another, all of them creating success.
What do you do to cross market? Or have you even considered it? Or have you been doing it unconsciously (as was the case with me in many ways until my fellow bloggers started me thinking)?
Next post, a review and what a writer can learn from reviewing other work.