Here I am at "An Eclectic Collage" book signing partaking of a wonderful cookie the publisher provides--with the cover on the cookie--great marketing idea!
Since every author, whether published or not, whether they want to or not, must now sell themselves, here are some ideas and tips that I've culled from all sorts of places. Plus, how to create an Amazon page.
To get started...my favorite tip: have a bumper sticker of one of your book's titles or web page created and place on your car(s) and your relatives' cars. This tip comes via The Marketing Goddess and she mentioned that here in the mid-size city of Boise, a bumper sticker gets around 600 views a day of driving around town! Try to make your bumper sticker funny/dramatic/curious/odd. I've noticed that I remember certain bumper stickers because they're funny/dramatic/curious/odd.
Now everyone will tell you about Internet marketing, here's a quick rundown and then the best piece of advice I've received about the overwhelming world of the Internet.
1. Join social networks, including those that are about what you write (ex. have a mystery with recipes? Join cooking groups, etc., think outside the book!).
2. Have a blog, post at least once a week, cross post to Twitter and Facebook and your other groups, comment on other blogs.
3. Tag EVERYTHING. Try to think of all the tags appropriate to your book or blog post or whatever.
The best advice I've read about all of this: the writing comes first! Remember if you do a little of the social networking, etc., you're doing a lot. It's not necessary to spend your whole life on the 'net.
How to create an Amazon author page:
First, google Amazon author page (I swear, this is the only way I've found to get to this site, anybody have a better way?). It's called Author Central. Follow the prompts to join and create your page. The prompts will ask and show how to list your books. It's easy! (One flaw: if you are an author of several in an anthology you will need to e-mail, on Amazon's provided form, Amazon telling them you are one of the authors of that title. Hopefully, they fix that soon.)
Have I missed anything major? Let me know!
And since this post is about marketing, here's my next signing--come and enjoy those cookies!
How about a good book and beverage to start your weekend? You’re invited to a book signing event for
An Eclectic Collage: Creative Works by
the Women of the Pixie Chicks’ Writers Group
Saturday, May 21, 2011
(10:00 AM to Noon)
Moxie Java Coffeehouse (1750 State St. – Boise)
Other Freundship Press books including Mooser on the Loose, Grandma, Does My Moon Shine Over Your House? (English and Spanish versions) and other books will also be available.
Come meet the local authors of An Eclectic Collage: Creative Works by the Women of the Pixie Chicks’ Writers Group, a collection of short stories, poems, life essays, recipes and other writings.
Questions: firstname.lastname@example.org or (208) 407-7457