Now through October 14th, Book Bundles, 20 reads for under 5 bucks! Get Prodigies of Mystery II here at iBooks, 99 cents for three full length novels!
How are midlist and new authors going to stand out in today's overburdened publishing biz? Here's a few recent methods I've found successful.
First up: Book Bundles. My publisher is running a special on five bundles, one of which, Prodigies of Mysteries II, includes my cozy mystery Starke Naked Dead. As a reader, I've noticed that I often buy these bundles because there's a lot of reading for cheap and it's a great way to find new authors. As an author, I discovered that Starke Naked Dead is coming up in the rankings considerably while offered in Prodigies of Mystery II. A great way to get noticed and to brand your author name and series.
Here's another great way to get your name out there, thank you, Lois Winston, for this great idea. Bake, Love, Write is a compilation of dessert recipes with authors' advice on love and writing, 105 authors in all. Lois Winston is donating the proceeds to a worthy cause. The eBook is for sale for 99 cents, that's less than a penny a recipe! My recipe is easy, cheap and delicious soda cracker pie. Again, I often find myself buying just this type of book because I love to cook, love inexpensive dessert cookbooks and love finding other authors to read. Plus, with 105 authors, there's oodles of cross-marketing going on!
There's a lot of controversy about whether to ever have anything free, even promo cookbooks. The detractors say that being free only means that you are giving away content to people who may never read it, much less review it. However, I think there is a place for free, especially if it's a certain sort of free book. I've downloaded free short stories about a series and then gone on to buy books from the series. With my promotional cookbooks, I have found that after they're free that I do get reviews, perhaps because a cookbook is something that people do read after downloading. Plus, if you have a lot of downloads of your free book, Amazon will heavily promote it once it's no longer free. So, here's one of my cookbooks that introduces my Starke Dead cozy mystery series, Starke Deadly Delicious, and it's FREE today, October 8th!
So dear readers, what do you think? Do you do the same with these promotions? Or not? Do you think they work? Or not? Let us know in the comments!