This entry is inspired by a couple of recent blogs: the Muse on Inspired Day by Day and J. A. Konrath's A Newbie's Guide to Publishing. Both blogs are excellent about self-promotion and the different ways to do so.
Self-promotion is now required by writers, in fact by all creative people. And others as well. The expectation with classes and workshops is that the presenter will be the primary promoter. To be effective, one must have a "presence" on the Web. That can mean anything from a blog to a series of YouTube videos and more.
How to balance necessary promotion with the creative work? How to focus effectively? It can be tough.
A couple of tips:
1. Do the creative work first and foremost.
2. Do one thing at a time and focus on that task until done.
3. Be realistic about the amount of time and energy each task takes.
Perhaps the third is the most difficult. It can be hard to admit that a blog posting takes 30 minutes to an hour to write. Or updating a web page two hours. Or most importantly the length of time it takes for creative work. Or energy. Creative people tend to believe they have an endless supply of energy. They are doing what they love after all, aren't they?
So, readers, how do you balance your creative output and all the other important aspects of the creative life? Or what trips you up? Too much time on the Internet (very common). Too little time in the day to focus on #1?