Create More, Succeed, Make Money Being Creative with NO Blame!

FOR GAIN, NO BLAME

This post is about a problem that has been bugging me for, well, forever. In this world of social media, it appears to be growing every day, a monstrous cancer destroying creativity.

Okay, maybe not that bad. Except...when we blame ourselves, it destroys our creativity. 

I'm not talking about refusing to take responsibility for our own personal stumbles as in "I drank too much today to create." Also, there are tons of helpful advice available  I'm talking about the insidious, continual "blame game" that some "experts" use to sell their books, podcasts, seminars, classes online and off, even life coaching.

The blame game goes like this (for writing, I'm sure it's similar for other types of creativity):

Your published writing isn't selling? Then you must be blamed because:

Your cover isn't good enough. (Buy this and we'll show you how to have a great cover!)

Your content isn't good enough. (Let us show you how, buy this!)

Your social media marketing isn't good enough. (buy...) 

To be more specific:

You don't have a good enough website. (On sale now! How to have a great website!)

You don't have a good enough email list. (Buy now! Learn how to have a great email list!)

You don't have a platform. (Pay here!)

You don't have a brand.

You're not tweeting enough.

You're not posting enough on Facebook.

You're not doing enough ads on social-media-site.

You're not posting enough and/or posting correctly on your website.

And one more example: You're not posting on your blog enough!

Or even the dreaded shoulds:

You should be only traditionally published.

You should be only self-published.

You should be a hybrid author.

Then there's the more insidious blaming:

You have to do the newest online-whatever right now to sell, whatever it is.

You have to spend a certain amount of time every day selling.

You have to not spend too much time selling. Instead spend your time creating more and more, as quickly as possible. Make sure your creations are fabulous. 

You have to be exactly like the successful people that are used as examples. 

Can you feel your will to create evaporating? Depression setting in? Blaming sucks the life energy out of our creativity. 

Add to all of this one DIRTY ENORMOUS SECRET:

Most creative people are not successful at selling their creations. 

Most books don't sell. Most actors don't have a big career. Most artists never sell their paintings/sculptures/art. Most bands never make it big. It doesn't matter if you're a jewelry designer or a singer or a clay-embedded-fingernails potter, chances are you won't "make it big and make tons of money." 

Does this mean never take a class or read a book about selling your work? No, of course not! Many books, videos, podcasts, classes, etc. are very useful for tips and ways to sell. Ideas that may save you time and money. My only caveat: avoid blame! Realize and remember that you are doing the work. If you're not...give yourself a break. You're only human. 

Make your creative life a no-blame zone and discover energy, time and inspiration!

Successful Writing Secret: Conflict in Description

My newest title, Write Short to Succeed inspired by my class: Hows and Whys of Writing Short, click on the link above to sign up for the next one night class on May 3, 2016.

We authors are always learning and stretching our writing muscles. So when I attended a conference recently, I was surprised by how many new authors struggled with a particular concept:

Conflict.

Conflict needs to be in every part of an author's work. This includes description. Description? Yes, description. Ummm, I can hear new writers saying, isn't description just describing stuff? Nope. Or at least it's full of conflict if it's a success for the author.

Easiest way to explain this is to provide an example using a very well known cliche: 

It was a dark and stormy night.
Okay where is the conflict here? Well, in the fact that dark and stormy nights are difficult and dangerous. However, it's much better to not rely on such obvious elements to create the conflict. Instead, how about:

It was a warm, bright, sunny and horrid day.
The twist with "horrid" creates a conflict. It raises the question of why the day is horrid.

It was a warm, bright and sunny day. Despite the warmth, she couldn't stop shivering.
Can you spot the conflict? That "she can't stop shivering" is a contrast that raises questions?

Or how about:

It was a warm, bright and sunny day. She hated such days. Too pleasant by far.
Her emotional response creates conflict. And perhaps a touch of characterization.

Or a different type of description:

No conflict:
She was a pretty woman. Everyone always told her so.

Conflict:
She never knew how pretty she was. When people told her how lovely her face, she never believed them.
Again, her emotional response raises questions, why won't she believe how pretty she is? This creates conflict and some characterization.

Conflict raises questions, makes the reader wonder why there is this conflict and makes the reader wonder how the conflict will be resolved. Conflict keeps the reader reading!

An exercise:
Spot the descriptions in other author's writing. Read through them with an eye to whether or not they possess conflict. If not, why not? How could a description have more conflict? Or if it does have conflict, how?

Authors, questions? Answers? Are you conflicted?

Rejections, Schmections, They Often Don't Mean a Thing!

The logo for our publishing company, Barbarian Books.

When my partner and I first opened our publishing company, I figured I wouldn't learn all that much about the publishing world. After all, my career spanned decades and I've sold to/dealt with all sorts/levels of publishers.

Wrong, so wrong. It's different being on the other side, especially in terms of truly understanding what publishers actually mean when they say things like, "Rejections shouldn't be taken too seriously." As an author, I'd think, "Yeah, right." As a publisher I think, "Yeah right."

After recently teaching a class about the publishing world, I realized how seriously most authors take those horrid "sorry, but we won't take it," and how desperate they were for "feedback from the publisher so that they can fix the problem."

There's three reasons authors don't get feedback from publishers. I've loosely ranked them from least important to most important (and you may disagree):

1.  Publishers simply don't have time for personal rejections.
Barbarian Books is a quite small publisher, with a very limited focus as we publish genre fiction in eBook format only. We still get 100 to 200 submissions a month, with about 10 percent of those worth consideration, which is a lovely high percentage, but means we're considering as many as 240 manuscripts a year. 
All submissions, 1200 to 2400 a year, must be processed and responded to as well. As one of my author friends noted, "That's a full time job in and of itself." We don't have an employee who only does this job.
We don't have time for personal rejections. There are a few exceptions when we'll send a rejection with some notes about the manuscript. This is always when the submission needs, in our opinion (see the most important #3), a little tweaking, just has minor problems, because... 

2. It's not the publisher's job to teach authors how to write.
This is a hard one for  newbie authors because of the belief that the publishers are a resource in the process of writing, instead of being where an author sells their finished product. Publishers are businesses, not writing instructors. They are only looking for well-written, well-edited manuscripts to sell.
I think part of the confusion is from the oft quoted, "When you have learned how to write, written, edited, and had beta readers critique your manuscript, then submit it. If several publishers comment on the same problem then perhaps you should address that as a problem in your work." Many new authors only hear: If several publishers comment on the same problem then perhaps you should address that as a problem in your novel.
Now, this doesn't mean that you, as an author, should obsess and try to make your work perfect. (The difference between perfect and done is the subject for another post.) It will never be perfect, even when published. And there are a great many pitfalls to even attempting to do so, of which one of the biggest is...

3. Often, it's a completely subjective rejection and there's nothing to fix.
This harkens back to rejections not being taken seriously. If a manuscript is at the level of being well-written, with a writer who knows all the basics and beyond, then most if not all of a rejection is subjective.
For example, I love mysteries. I've always been a reader of mysteries and now write a mystery series. I have very strong likes and dislikes when it comes to mysteries that are completely personal and totally eccentric. So I have "rejected" some mysteries simply because they are not to my taste!

So dear authors, please try to avoid endless angst over the rejections you receive.

Questions? Comments? I'd love to hear what you think!

Truth Doesn't Suspend Disbelief, A Writer's Tip

On Tuesday, May 5th, I'm teaching another of my one night classes on Navigating the New Publishing World which will be held through Boise Community Education at Boiselearns.org. Since the last class went over for 45 minutes! I'm writing a few blog posts about questions that come up often in my classes and workshops that are not really on topic but that many new authors struggle with.

New author when told that her fiction is unbelievable: "But it's a true story that I wrote as fiction! It really happened! That person really did that! That coincidence was real!" Etc.

Here's the hard, awful truth when writing fiction: Truth doesn't suspend disbelief, ever. Unbelievable things happen all the time. Huge coincidences occur constantly. If you are writing nonfiction, no problem. With fiction it doesn't matter if  it's true, it only matters if it's believable.  If a reader doesn't suspend disbelief, even for the tiniest true detail, it's all over for the piece of fiction. Bumping a reader out of a story, even for an instant, is the kiss of death.

Now, I hear you all saying that we authors take inspiration from real life all the time. There's the rub. Inspiration only, not the true event/coincidence/whatever that is unbelievable.

Readers, do you have any examples of when you stopped reading because it was "Oh come on" moment?

Dirty Secrets Self Published Authors and Publishers Never Tell, a Taste of My New Class

Reading my award winning flash fiction.

This coming Tuesday, March 10th, from 7:30 to 8:30 I'll be teaching a one night class in Navigating the New Publishing World for the Boise Community Schools. It will be at Timberline High School in Boise, Idaho. The fee is $8.95, cheap! Details and sign up here: Navigating the New Publishing World.

So this is a bit of a teaser for the class, but also two of the main secrets new authors need know while path finding a way through this amazing new biz of publishing. 

First secret: The huge majority of well-selling self-published authors are those authors who already have name recognition, a distinct brand, a platform and a large fan base. Such an author may have been traditionally published, popular in another media, or excellent at marketing, or in a very few cases, just plain lucky. But for almost all new self-published authors the way to sales is a difficult path.

Second secret: If you have sold your manuscript to a publisher, you have lost much of your control of that manuscript. The publisher is the one who edits to their standards, provides a cover and publication date, and sets price, including when/what and where to have the title on sale. True, many small indie publishers now allow authors to have a lot of input on much of this, but it's not the same as having total control. 

 

Though these two "secrets"  may be discouraging, the truth is that authors have more opportunities than ever before for success. We'll talk about those in class.

Now, I suspect that some of my author friends may be of a differing opinion, or may want to add to what I've said here. Please comment away!

Three Reasons To Bundle Books For Author Success! (One you'll never think of until you do it!)

 The Mall Fairies Boxed Set

Tis the season, when authors are working maniacally hard to promote/sell their titles. One useful instrument is the eBook boxed set or bundle. Why? Read on.

1. You will expand your readership.

Because they love to read, readers are always looking for a bargain. Book bundles provide that bargain. For example, the book bundle above provides the first two novels in my Mall Fairies series, plus a stand alone short story, for an estimated 602 pages of reading, all for $1.99!

They are also looking to discover new authors with little risk. Bundles provide that, whether with a single author as above or with several other authors as in another bundle I'm in, Sirens on Death Starke Blvd. 

With five authors and four mysteries, and 825 pages for $1.99, why not?

Sirens on Death Starke Blvd.

I know this is all true because as a reader, I often buy bundles.

2. You will add to your brand.

Book bundles are one strong way of promoting your brand, especially when you have a one author (you) bundle. It's another way of having the readers find you. It sends out the message that you are not a one book wonder and can be trusted to provide more reads, always important to readers.

If you are in a bundle with other authors, your brand is strengthened by association with those authors' brands. For example in Sirens on Death Starke Blvd., it is obviously a mystery genre bundle, and if you like one book, you'll like another. It brands me as a mystery author.

3. And least thought of: Oddly enough, bundling my books led me to more story ideas! I never expected that. But seeing three of my Mall Fairies books together reminded me of what the whole series was about...and what the next could be about, or wait, here's an idea for another short story. Sometimes revisiting the prior work provides inspiration.

So dear readers, do you buy book bundles? If you're an author who has a book bundle out? If so, provide a link in the comments!