Tis the season, when authors are working maniacally hard to promote/sell their titles. One useful instrument is the eBook boxed set or bundle. Why? Read on.
1. You will expand your readership.
Because they love to read, readers are always looking for a bargain. Book bundles provide that bargain. For example, the book bundle above provides the first two novels in my Mall Fairies series, plus a stand alone short story, for an estimated 602 pages of reading, all for $1.99!
They are also looking to discover new authors with little risk. Bundles provide that, whether with a single author as above or with several other authors as in another bundle I'm in, Sirens on Death Starke Blvd.
With five authors and four mysteries, and 825 pages for $1.99, why not?
I know this is all true because as a reader, I often buy bundles.
2. You will add to your brand.
Book bundles are one strong way of promoting your brand, especially when you have a one author (you) bundle. It's another way of having the readers find you. It sends out the message that you are not a one book wonder and can be trusted to provide more reads, always important to readers.
If you are in a bundle with other authors, your brand is strengthened by association with those authors' brands. For example in Sirens on Death Starke Blvd., it is obviously a mystery genre bundle, and if you like one book, you'll like another. It brands me as a mystery author.
3. And least thought of: Oddly enough, bundling my books led me to more story ideas! I never expected that. But seeing three of my Mall Fairies books together reminded me of what the whole series was about...and what the next could be about, or wait, here's an idea for another short story. Sometimes revisiting the prior work provides inspiration.
So dear readers, do you buy book bundles? If you're an author who has a book bundle out? If so, provide a link in the comments!